> For the complete documentation index, see [llms.txt](https://docs.lipachat.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.lipachat.com/api/whatsapp-flows.md).
# Whatsapp Flows
#### Overview
WhatsApp Flows lets you build structured, interactive customer journeys. By defining and customizing messages with rich interactions—such as buttons, checklists, or menus—you can guide customers through a sequence of steps, collect information, and provide relevant options.
**Why Use Flows?**
* Provide a clear, guided experience for users
* Automate information collection (e.g., personal preferences, loan terms)
* Offer product recommendations or quotes
* Seamlessly transition from structured flows to free-form chat
## Popular Use Cases
1. **Get Leads for Pre-Approved Loans**
* Present a configurable loan amount and repayment terms.
* Let users choose their disbursement and payment options.
* Securely authenticate to confirm identities.
* Adaptable for credit card offers, credit limit calculators, loan offers for shopping, and more.
2. **Get an Insurance Quote**
* Collect personal details (e.g., number of members covered, premium amount, coverage level).
* Present customizable insurance plans and allow users to pick payment frequency.
* Easily repurpose for insurance renewals, profile completion, or onboarding.
You can learn more about WhatsApp flows from here:
